It is time to stop searching. There is nothing wrong or broken about you and the way you lead your impactful business.

An abundance of the women I've met during my 16+ years coaching amazing women in business, and particularly since I started profiling, have confessed to me they have spent so much time asking themselves the most ancient question of all...

Who am I?

Closely followed by "how can I be more me?"

These questions can plague even the most confident, intelligent, wisdom infused woman. It can be the cause of great angst and frustration as you get caught up looking for clues, insights and answers.

There's a different way to thrive being exactly who you are. No more confusion. No more uncertainty. No more wondering.

I am so delighted you are here!

a Thrive Factor Experience is the ultimate permission giving, self celebration, effortless success amplifying, women in business focused profiling encounter you'll ever discover

I imagine if you resonate with the above you might also

  • Have found yourself on a lifelong search to understand who you are. You constantly try to figure out how and why you think, feel and act in certain ways. You try to get to the bottom of what gets in your way of business success and living a fulfilled, happier life but just when you feel like you are making progress something trips you up... AGAIN
  • Be so tired of doing well one month only to have things crash and burn the next. The erratic cycle of business is so hard to deal with and you find yourself judging yourself and wondering what's wrong with you in a classic it's-not-my-business-that-is-wrong-so-it-must-be-me-moment... AGAIN
  • Have invested a silly amount of time, money and energy into training courses, programs, working one on one with mentors or coaches and still find yourself missing something and once the course, program or one on one commitment is over you feel like you're out there on your own... AGAIN
  • Feel exhausted thinking about the hours you put into things only to have them flop dismally... AGAIN and AGAIN
  • Wonder if thriving is even possible for you. It sounds like a brilliant goal but day to day surviving is your constant companion. It sucks and you also wonder AGAIN and AGAIN if being in business is really such a good idea for you
  • Feel like you're taking one step forward and a few sideways with every move in your business/career over and over AGAIN
  • Be a smart woman who has a huge heart, lots of inspiring ideas, can take action, who also loves to learn and share with others. You are the best cheerleader anyone could want. Your clients love you and yet there feels like something is getting in the way of you being you... AGAIN
  • Sense you work way too hard for the results you get. This makes you feel sooooo frustrated time and time.. AGAIN
  • Be tired of spending countless hours looking for the right pieces of the success puzzle because what you have doesn't always fit. Annoyance overload... AGAIN
  • Have at times lost all your mojo looking for answers when everything you have tried doesn't quite bring you the answers or solutions you know you need to get your business sorted once and for all. It's a never ending cycle happening over and over AGAIN!

Self awareness is so hot right now!

You knowing and learning to celebrate as much as you can about yourself is you amplifying your magnetism and power in the most divine way.

There are so many quizzes, tests, assessments and frameworks in the world,  but they are frequently focused on the broader community, have a very masculine energy and are super complex to understand and integrate.

Drawing on an extensive psychology and human behaviour background, and a nerdy obsession with helping incredible, super talented women meet themselves and embody their innate potential led me to begin documenting what became the 12 Thrive Factor Archetypes over a decade ago.

Stop wondering why you're here.

When you learn who you are from an archetypal perspective, the Thrive Factor perspective, the wondering vanishes.

Tapping into ancient codes of self awareness means any questioning transforms into palpable excitability, clarity and unwavering confidence.

You meet yourself with grace, unlock your effortless success zone, harness your power and rapidly accelerate your life and business.

You embody what it means to totally thrive.

You know and express your Thrive Factor every day.
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"Looking at what I want to accomplish in my business through the lens of my Thrive Factor Archetypes has made decision making easier for me. It's helped me to understand how to speak to my community, of course, but it's also helped me feel even more confident that I'm moving in the right direction. On top of all that, I've used it to help understand who I'm working with and to magnetise my clients. A valuable tool I highly recommend because it's the best profiling experience for women I have ever encountered"

Stasha Washburn, The Period Coach, Author of The Revolution Will Be Bloody
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"Understanding my thrive factor archetype (Liberator Engineer here!) helped me see why I needed to let go of complicated systems and embrace simplicity in my marketing.
I was also able to leverage my other archetype, Queen Ruler which I was resisting because of its negative stereotype. Once I could see how I could lean into my Queen, I was able to step up as a better leader without turning my followers into a clique.
I am so glad that I did this with Shannon and got a better insight into what makes me, me!"

Swapna Thomas, Content Queen, Revolutionary Leadership and Business Coach
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"I absolutely loved everything about my profiling session with Shannon.
Discovering my four Thrive Factor Archetypes instantly gave me such a deeper understanding of myself, both personally and in business.
Learning about myself in this way has given me invaluable tools I use every day for myself and my clients. I love what Shannon has created so much, in 2020 I decided to complete the Thrive Factor Coaching certification and be mentored by Shannon. Best business decision ever"

Kerryn Slater, Spiritual Alchemist and Self Discovery Coach, Certified Thrive Factor Coach
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The Thrive Factor Framework® is an archetypal experience changing the way women interact with themselves and the world.

For business it provides a magnetic, captivating edge you can have so much fun leveraging!

Your clients will adore you as you step into who you were born to be, a woman thriving, living her Thrive Factor, effortlessly of course.

For career it provides deep self awareness and understanding and supports you to make decisions in support of who you are, whilst learning the value of leading with your innate strengths.

The Thrive Factor gives all women the kind of personal insights needed to

  • activate permission so you can be, do and have more of what matters most to you
  • unlock effortlessness so you can move forward with greater ease and less frustration
  • grow confidence so you can show up in your business and kick your goals while also having oodles of fun
  • embrace core strengths so you know where to put your time and energy to get results
  • understand potential challenges so they no longer hold you back and instead help you build unwavering trust in yourself and an added resilience you can rely on and be inspired by

All this leads to an experience of magnetism and when you're in that space it is easier to know and express your innate potential.

The outcome?

A state I talk of regularly.

You totally thrive.

The Thrive Factor Framework® consists of 12 unique Archetypes, each with her own expression relating to Mindset, Marketing, Money and Magnetism; the 4 M's of Momentum. You could have anywhere between 3 and 5 Archetypes, maybe 6!

Each Archetype has been explored and defined in a process spanning more than a decade by The Thrive Factor creator - yep that is me. Unlike many archetype and 'personality' frameworks, systems, solutions or assessments you'd find with a quick search online, the Thrive Factor Framework® was created with grounded ancient psychology principles front of mind.

Based on the feedback of women all over the world it has been proven to be one of the most profoundly accurate ways for women to understand and honour themselves.

The most frequent word used in profiling experience debriefs where myself or a Licensed Thrive Factor Coach® introduces you to your archetypes?


So cool.

Another of the unique benefits of the Thrive Factor Framework® is that is has been designed for women only!

Graduates of the Certification in Thrive Factor Coaching, offered by Thrive Factor School, have all shared that the female only nature of the Thrive Factor Framework® was something that excited them immensely. Think of this as the icing on the metaphorical cake. It was a big YES factor when deciding to enroll to learn the art of Thrive Factor profiling and coaching.

They knew from their own experiences the difference knowing their Thrive Factor Archetypes had made to their businesses. Now, for the first time, they had a way to work with clients that actually spoke directly to her need and want to understand herself in a reliable and tangible way.

Super powerful.

In your Thrive Factor Experience you will learn how each of your Archetypes relates to each other and how you can effortlessly access your innate potential by embodying each Archetypes strengths and understanding the impact of her potential challenges.

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"Being profiled and discovering my Thrive Factor Archetypes was a wonderful moment. Knowing about my Archetypes has given me so much clarity and confidence in accepting and believing in myself and my strengths, whilst balancing my challenges. A transformational business and life experience.
Thank you, Shannon, it really has helped me to be more in my ‘effortless success zone"

Rachel Gardiner, Cinnamon Girl Tea
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"I had the opportunity to dive into a Thrive Factor Experience with Shannon at a business symposium in Tuscany. I thought I had it all sussed out, I knew which Archetypes I was going to be....... boy did I get it wrong!! Shannon blew my mind!
There was a moment of..."no no, you have that wrong", but that quickly unraveled with Shannon's incredible knowledge, experience and what this profiling is actually all about.
In that single session, Shannon changed the way I see myself, not just as a businesswoman, but as a woman. I felt like I had full permission to actually be me, and do things my way. And that was ok, it would still be successful. I can not recommend this work enough, it truly is a game-changer. I also have the privilege of being in the Thrive Factor book, because, well you know, when you are a Queen Ruler and a cheeky Pioneer Seeker everyone wants a piece!"

Amy Towle, Queen at Temple of She
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"Having my Thrive Factor experience with Shannon in 2018 offered such an insight. Learning about my Archetypes has given me a new level understanding and acceptance and truly given me permission to be me. I love this profiling so much that I jumped at the chance to become a Licensed Certified Thrive Factor Coach so I can help other women embrace themselves and give themselves permission to shine"

Kim Herman, Mindset Transformation Specialist, Thrive Factor Coach
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Sounds intriguing...

But what is an Archetype?

My Mentor Teacher Archetype is so happy you asked! She's the nerdy one who knows a lot of 'stuff.'

The word Archetype comes from the Greek ‘Arche’ meaning original, old or first and ‘Tupos’ meaning pattern, model or type. Together these ancient words become Archetype and by definition, the word was thought to mean first impression or first imprint.

Archetypes assist you to understand and express who you are from a raw, real, authentic sense – to express parts of yourself you may or may not have previously understood.

When you know your Thrive Factor Archetypes you may, for the first time, understand why you do, say, react and feel the way you do. You will discover things about yourself that have you saying "now that makes sense" and "oh that's interesting" and "I feel like I finally have permission to be me!"

You will reconnect with parts of yourself you previously doubted, mistrusted or had forgotten or questioned were of value.

You'll understand your core values, your innate wisdom, your inner creativity, your triggers, your path to effortless success, your emotional responses, your decision making process and how to use all of this to accelerate your business success.

Oooooh I'd love to know how to be more me...

But aren't things like Archetypes just labels and therefore
going to limit me?

Ok, I can see why you might think that. It is not the truth though.

There are some schools of thought suggesting a framework like this is limiting and labeling.

They suggest you are preventing being 100% you by working within the realm of a defined system with set boundaries.

That may be the case for some personality profiling type solutions but the Thrive Factor Framework® is different.

The 12 Thrive Factor Archetypes that we work with today were born out of observations of the many women I was working with as clients in 2009 and 2010. Since then each Archetype has continued to provide me with new layers of insight and understanding each time I work with them and work with you.

This means there is new, expanding information about each Archetype all the time, and now that there are Thrive Factor Coaches in the world I have a sisterhood of incredible wise women using the Thrive Factor with clients everyday, and sharing their learning and insights with me.

This is a win for you, an evolving, expanding woman, because the Thrive Factor, your Thrive Factor, evolves and expands as you do.

I'm so ready to thrive!

What's included in a

Thrive Factor Experience?
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Thrive Factor


($1200 value)

Approx $860 AUD depending on exchange rate
Instant access to the Thrive Factor Assessment

1 x 1:1 session on Zoom
with Shannon to meet your Archetypes

personalised, detailed report capturing the
expression of your Archetypes as
they influence your
mindset, marketing, money
and magnetism

Thrive Factor Experience


(value $2800)

Approx $2000 AUD depending on exchange rate
Instant access to the Thrive Factor Assessment
3 x 1:1 sessions on Zoom with Shannon
Session 1: meet your Archetypes
Session 2: Your business through the lens of your Archetypes
Session 3: Archetypal dynamics to understand the influence on your Archetypes on each other and how to harness them to activate your effortless success zone
personalised, detailed report capturing the expression of your Archetypes as they influence your mindset, marketing, money and magnetism

Ready to embody your Thrive Factor and unlock your effortless success zone?

Secure your preferred Thrive Factor Experience below.

Step 1: Important info about you
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Step 2: Your payment information
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if you have a coupon code, be sure to add it at checkout below - the value of your coupon cannot be refunded if you don't add it before finalising payment
Make your selection below by changing the quantity to 1
I can't wait! I'm in
by clicking here you agree to the terms and conditions
Terms and Conditions

  • Sessions will be conducted via Zoom
  • Your investment will be charged in U.S. Dollars (USD) and where relevant, goods and services tax will be included for Australian clients
  • On confirmation of your investment you will get immediate access to the Thrive Factor Profiling assessment and instructions explaining how to booking your sessions with Shannon
  • Sessions are not transferable to any other person and not able to be exchanged for any other service, although the experience can be purchased as a gift
  • No refunds are available. All transactions are final
  • The 1 Thrive Factor Experience session is to be booked and completed within 1 month of payment
  • The 3 Thrive Factor Experience Amplified sessions are to be booked and completed within 3 months of payment
  • Your book will be shipped within 7 days of your purchase, although please allow additional time for delivery due to changed delivery across the world currently
  • Your single or first session can be booked anytime from 7 days after you complete the assessment to allow time for Team Thrive Factor to create your personalised Thrive Factor report

Hey superstar, I'm Shannon!
A super creator, visionary thinker, liberation loving, inspiration seeking, potentialist, excitable cheerleader, chai devotee, stand up paddleboard addict, disco tragic!

Here's some more info about who you'll be hanging out with very soon.

Shannon Dunn is an international award-winning Australian businesswoman, retreat leader and regularly sought out as a keynote speaker. She's the proud Amazon best-selling author of The Thrive Factor; Unlock Your Effortless Success Zone, a book introducing you to the archetypal framework changing the way business women interact with themselves and the world.

In 2019 Shannon and The Thrive Factor book were awarded the international winner, Top Female Author in Business/Politics, as awarded by The Authors In 2021 Shannon was named one of the top 10 Business Coaches in Australia by Gig Super.

Think about the Thrive Factor Framework® as the best kind of psychology meets the wisest parts of you meets accelerating your success in life and business, with the greatest of effortlessness.

Shannon holds space as a visionary for ingenious women who are coaches, creators and impact makers.

They are true #thriveseekers searching for more out of life and business. They are here to do big things and not ashamed to tell the world. Shannon helps them to embody their Thrive Factor Archetypes, teaching them to claim their innate ingenious selves and turn their wisdom into a profitable impactful business without hustle and overwhelm!

Shannon has been championing women in business to thrive as a cornerstone of her work for over 25 years (when you include her decade+ in corporate leadership) via one on one coaching, business mastermind programs, retreats and oodles of thrive focused training.

In 2019 she expanded the thriving woman revolution with the launch of Thrive Factor School offering certification programs teaching women in business the art of Archetypal Profiling and Coaching using the Thrive Factor Framework®.

Thrive Factor School is an Approved Premier Training Provider with the IICT and Thrive Factor Coaching is an approved modality with the same organisation, offering students and graduates internationally, an opportunity to gain support of a professional body and insurance for your coaching practice.

This Biz Yoda (lovingly named by her community) is here to shift the landscape for the women of the world and lead a revolution of women  thriving. She's in a conscious relationship with her 4 Thrive Factor Archetypes, Visionary Creator, Liberator Engineer, Inspirer Believer and Mentor Teacher  who, together, create a unique, one of a kind experience for you and your business.

A highlight of Shannon's international speaking and retreat work was being the opening keynote speaker at the Ultimate Girls Week Away in Fiji in February 2020, alongside author Elizabeth Gilbert.

Total pinch me kinda moment!

2023 All Rights Reserved Shannon Dunn | Thrive Factor Co

for all things coaching, speaking and working with Shannon visit
Read Shannon's Inclusion Journey Statement here
Listen to She Leads She Thrives podcast here
Join Shannon's Facebook Community here
For all things Thrive Factor Profiling related visit

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A note from Thrive Factor Co CEO Shannon Dunn about working with her and engaging with any Thrive Factor Co products, programs and services.

Every effort has been made to accurately represent our products, services and their potential. Examples shared in any  examples included above are not to be interpreted as a promise or guarantee of earnings or outcomes. Earning potential is influenced by the person using the products, services, programs, ideas, strategies and techniques shared with them. We do not purport any of our products or services to be a "get rich scheme" or claim they will lead to you earning a minimum level of income or a certain result. The coaching and education you experience is designed to evolve your relationship with yourself and your business. The speed and magnitude at which that happens is unique to each person and business.

Any claims made of actual earnings or examples of actual results can be verified if requested. Your level of success in attaining the results claimed in our content is influenced by and depends on the a large number of factors, including your past personal and business experience and the time you dedicate to our products, services, programs, ideas, strategies and techniques shared with you along with your finances, knowledge and various skills. As these factors differ according to each individual, we cannot guarantee your success or income level. But we want you to succeed and achieve the outcomes you want to experience. We commit to working with you within the scope of our practice to support this to happen.

i, Shannon Dunn, CEO and founder of Thrive Factor Co have over two decades of coaching and business training and expertise. I am also a qualified counselor and therapist and practice with trauma awareness due to my professional experience and expertise. I am acutely aware of my scope of practice and will refer you to a more suitable form of support or guidance if what you want and need is not something I am qualified or equipped to provide. I am continually learning and evolving as a coach and I am dedicated to leading by example. I am committed to practicing from an ethical position and always willing to meet you where you are at and to work collaboratively with you to find the right solution or solutions for you.

As I evolve and become more informed about the most appropriate ways to work with you as a coach and an educator, things may change in our business model. Any change will be made with the best interests of our clients front of mind and heart and always communicated to our valued community if it affects any current commitment you have made with Thrive Factor Co.

As a company we believe in a pricing model that offers a range of options. We believe in payment plans and offer them for a majority of our services and programs. We do not agree with marketing that is driven by scarcity and fear of missing out, or that preys on personal insecurities or beliefs. As of January 2023 will will offer a flat rate pricing structure, thus removing early bird pricing and savings for pay in full. We do not believe in "penalising" anyone who chooses a payment plan by making you pay more than the small additional amount of administrative fees incurred administratively for offering payment plans. Please be patient as we transition this change across the company and our entire suite of offers, products, programs and services.

If at any time you are not satisfied with your experience, reach out to Thrive Factor co and let us know. When you work with us you are provided with the contact details needed to communicate with us. You will always be listened to and your concerns, queries or anything else you raise with us will be acknowledged with respect, confidentiality and taken seriously.

January 2023.